Off Season Marketing Strategy – Oftentimes, the summer season results in the business being slow for many entrepreneurs due to different factors such as customers taking time off, spending reduced amounts of hours in the office, and more. Rather than feeling frustrated by the reduced amount of business that’s available, you can instead use the downtime to help grow your business.
Here are four different ways in which you can use the downtime during the summer to help grow your business.
*First and foremost, perhaps one of the best ways that you can use summer downtime to help grow your business is to upgrade all of your technology. Take the time to determine if all of your hardware and software is updated, as well as whether or not all of your staff members are running compatible versions and systems and if everyone has the proper mobile devices that they need in order to work. If not, then you will need to compose a list of everything that you will need so that you will be able to research both deals and pricing.
*Another way in which you can use summer downtime to help with growing your business is to touch base with all of your customers. For instance, take the time to follow up with those customers of yours who may not have purchased something from you in a long time. Generally, everyone will be much more relaxed during the summer season, meaning that you can suggest meeting with these same customers for either coffee or lunch in order to discuss not only what’s going on with their business, but also how your own business can help as well.
*One other way in which you can use summer downtime to help with growing your business is to take the time to review all of your finances. For instance, determine if your cash flow is actually flowing, think of ways in which you can either cut costs or increase payments, and figure out if big growth plans will require additional investments or working capital
*Another way in which you can use summer downtime to help with being able to grow your business is to simply get yourself organized. For instance, take the time to clean all of the virtual and physical junk out of your office and shred any and all unnecessary files that you no longer need. If you have any documents that you will need to retain, be sure to scan them so that you will then be able to store them in the cloud. You will then need to purge all of your computer files of any and all apps, documents, and junk that you no longer need before then organizing everything that’s left. From there, if you have any books, equipment, and furnishings that you no longer need, consider donating them to a local thrift store so that other people in your local community will be able to make use of them, as getting rid of these items to make more room in your own office space will be able to help you better clear your mind.
If you need help with a small business tax preparation checklist, reach out to Hollister Legal today!